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Brick and mortar survival story
Kept our physical business alive through three brutal years of rising costs and shifting consumer habits. Survived but not sure I'd call it thriving. Now trying to set meaningful goals again but struggling to separate survival instincts from actual business strategy. What does accomplishing real objectives look like after a long period of just holding on?
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We went through something similar 2 years just trying not to shut down. When things stabilized, I realized survival metrics (cash in, bills paid) were still driving decisions. What helped was picking one “forward” signal again - repeat customers and rebuilding goals around growth, not protection. A friend’s retail shop did this and finally saw momentum return. This perspective on long-term thinking helped me reset a bit too: Scott Paterson Toronto . Surviving isn’t the same as aiming anymore.